Corporate profile | SMARTASSISTANT - The Online Product Advisor that connects customers with products

Our Guiding principles
"We connect customers with products". The SMARTASSISTANT takes on the role of sales assistants in physical stores and advises on the best products and services for the customer's needs.

E-Commerce grows at the rate of 14%-19% annually, making it one of the fastest growing industries. An increasing number of customers buy online today, and online product advise has a very important role in this trend.

Customers find products that really meet their needs. This shows through with our clients: up to 20% increase in turnover and repeat business within product categories that are supported by a product advisor. Further, erroneous purchases are minimized, consequently leading to a decrease in the returns rate by up to 10%.

The advisory function reduces purchase abandonment. Customers gain trust in recommendations, and online shops generate higher turnover. Further, the conversion rate is increased by 0.5% - 6%-points in the respective product categories.

Already today, over 700,000 product consultations are carried out each month through our SMARTASSISTANT solution: it provides guidance to customers in Europe, Asia and the U.S. and in more than 50 different product categories.
Our Vision

Our guiding principle, "We connect customers with products", is based on our company’s vision of making product and service consultation online, better than in physical stores. We aim to become the leading global provider of purchase advise solutions for online shops, internet portals and the point of sale. To achieve our goal, we continuously further develop our technology and gradually apply it in various product ranges, languages and forms.

We are certain that in the near future, a growing number of products and services will be available in the "Semantic Web", thus described in a way that can be processed by machines. Our vision is to provide the technology that offers purchase advise across different suppliers and categories, making all available product offers in "Semantic Web" easily accessible to customers. This way, we enable users to quickly find apt products and services, without having to sift through a large number of offers or assessing numerous features and functionalities. Our technology will be applicable to find offers for products as disparate as digital cameras for leisure, bikes for downhill tours, or romantic weekend trips for two.
Our Contribution
Consumption facilitated by exchanging money for goods, is a quintessential part of modern economies. Technical innovations, societal and lifestyle changes steer the production of goods and the emergence of services through the ensuing demand. With our vision of online product and service consultation across providers and categories, we contribute to the improvement of the online market place - the "World Wide Web". This improvement does not merely help consumers to find products and services quicker. It also causes niche suppliers and small companies to be found easier.

Our online product advisory technology SMARTASSISTANT has made a sizable contribution to the E-Commerce value chain:

Through comprehensive consultation, erroneous purchases by customers can be avoided, leading to a reduction in returns by up to 10%. Less returns also mean: less packaging, less transport of goods, and a reduction of adverse effects on the environment.

The product advisors generate direct feedback (strictly anonymous) about current requirements and needs of consumers, which is compiled and fed into the value chain of retailers and manufacturers. This way, adaption in procurement and product design can be done in a quick and user-oriented fashion, leading to an increased customer satisfaction.
Our Ethos

At Smart Information Systems, we work at realising a vision. Identifying with the company vision is as important to us as the the results every team member contributes towards our overall goals.

The quality of our product, technology and services is only attained because we have people behind it that apply their know-how effectively. We value a co-operative and fair manner and give our employees the necessary leeway. Our clients are guaranteed that their projects and inquiries are handled professionally and promptly. This way, we can ensure that users of our online product advisors receive service to a high standard.